We sat down with Lara Crystal from Minibar Delivery to discuss how mobile devices and single-purpose apps are redefining the way we shop

The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our Slideshare page.

Lara Crystal is the co-founder of Minibar Delivery, a New York City-based startup centered on the delivery of wine and spirits. Through partnerships with local stores, Minibar promises on-demand delivery of alcohol orders to Manhattan and Brooklyn in under an hour. The service automatically connects shoppers with the nearest participating store to create a seamless ordering experience.

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