Mobile image recognition technology is streamlining the path to purchase by allowing shoppers to “snap” their way to ownership

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The cameras in mobile devices are being adopted so they can do more than just capture a photo for Instagram. When paired with image recognition technology, they are increasingly proving to be a powerful tool for mobile commerce. For example, intrepid shoppers can now snap photos of products or scan barcodes, to identify potential purchases before proceeding to the checkout process.

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