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Op-Ed: AR Gives Consumers A Sense Of Ownership

Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment

24 April 2018
retail

Sit Back And Let Robots Assemble Your IKEA Furniture

Researchers in Singapore designed a pair of robots that can assemble an IKEA chair in just 20 minutes

24 April 2018

The Latest

Event

PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City
Expert

Evan is the co-founder and CEO of Snapchat, a platform for people to maintain the spontaneity of social messaging without having to worry about managing a persistent and constant online identity. Released in 2011, the app lets users take photos, record short videos, add text and drawings and send them to a controlled list of recipients. The content is permanently deleted after being viewed. According to Snapchat, in May 2014 the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was viewed 500 million times per day. Prior to founding Snapchat, Evan worked as a software developer at Intuit and attended Stanford University.

Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017
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