In Brief

Emerging platforms can enable shoppers to discover and buy products away from established channels

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The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our Slideshare page.

Akin to the push traditional commerce made onto the World Wide Web, digital commerce is moving beyond the pages of brand and retail sites, and onto our mobile devices. With this new territory comes the opportunity for brands and merchants to reinvent the way they do business, and capture consumer interest in new and exciting ways.

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