Pernod Ricard Runs $1Million Startup Venture

Pernod Ricard Runs $1Million Startup Venture
Arts & Culture

The Venture exists to inspire and support businesses that generate profit and positive change

Shawn Parr, Bulldog Drummond
  • 23 february 2015

Chivas Regal and Apolis are two brands that share a strong passion for what they do, and now, they’re part of a global effort to support businesses that create meaningful change in the world. They are offering the most promising startups the opportunity to win a share of $1Million in a global competition called The Venture.


A partnership to empower extraordinary new startups

The Venture exists to inspire and support businesses that generate both profit and positive change. It is a global hunt to find the most promising startups with the potential for remarkable financial and social returns. Up to twenty startups or startup ideas—one from each country participating—will win the opportunity to attend the global final in July 2015 and spend a week in Silicon Valley, the epicenter of the world’s startup community. Each attendee will be mentored by world-famous business leaders and given advice around how to build their own Indiegogo campaign, as well as prepare a compelling video and pitch. The Venture will award $250,000 of the $1M through voting and the remaining $750,000 at the final event.

A global effort to inspire and support positive change

The project is highlighted on Youtube, and participating countries include the U.S., Mexico, Brazil, Ukraine and South Africa. Each region is given a personal voice that highlights their unique culture, creating a dynamic understanding of how and where they are shaping social impact. Fast Company is a supporter of the project and spreading the word through their channels around the world.


Encouraging companies to rethink corporate responsibility

The Chivas Regal venture offers a new vision for social responsibility and hopes to have tremendous influence, inspiring businesses to change the way they view their role within the world. Reaching beyond the one-time donation mindset, The Venture was created to empower companies with a model that will offer ways to make a sustainable positive change in the world for years to come—a new vision of social entrepreneurship instead of philanthropy.

Transforming communities and solving global challenges together

Chivas and Apolis have created a venue for impactful innovation that offers entrepreneurs and startups a unique opportunity to change the future of millions around the world for good.

Do you have a socially minded enterprise? Enter here.

The Venture

+bulldog drummond
+Chivas Regal
+Latin America
+shawn parr
+Social Enterprise
+Social Entrepreneurship

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