Domino's Pizza in the U.K. has launched an app that chooses food based on your stomach sounds

In the U.K., if your stomach rumbles but you're not sure what to eat, there's an app to help you. Domino's Pizza UK has launched The Tummy Translator, an app that requires its user to press their smartphone against their stomach so it can decipher the sounds and come up with a pizza order.

Building off the premise that consumers are often bombarded with too much choice, and that they should let their stomach decide, Domino's worked with agency Iris to create an app that used 1960s (fake) technology known as gastro-acoustic-enterology.

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