New division is staffed by Pixar veterans, with its first VR movie Lost debuting at the Sundance Film Festival

Facebook-owned virtual reality firm Oculus VR is getting into filmmaking with a new division called Story Studio, staffed by a team of veterans from the likes of Pixar and Industrial Light & Magic.

The studio is showing off its first VR movie – an animated short film called Lost – at the Sundance Film Festival, with plans to make several more in the year ahead in the run-up to the commercial release of the Oculus Rift headset.

Story Studio is a sign of Oculus’ ambitions to move beyond games, the entertainment genre that persuaded Facebook to buy the company for $2bn in 2014. Oculus hopes that the new division will stimulate other animators and filmmakers to start making VR films.

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