Gap’s Instagram Series Feature Product-Infused Plotlines

Gap’s Instagram Series Feature Product-Infused Plotlines

American clothing brand tells #SpringIsWeird love story with 15 second videos

Lara Piras
  • 9 february 2015

Gap has teamed up with directing duo The Daniels for the brand’s first Instagram micro-series as part of its Spring Dress Normal campaign. The 12 films, each only 15 seconds long, will be released once a week during the spring season.

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