Tech giant wins rights to a web-connected air freshener

Today’s wearables can accomplish almost anything in fitness—they can measure distance, track speed, monitor impact, and suggest workouts. According to Google, they may also someday control post-workout stink: on February 10, the tech giant was awarded a patent for a web-connected wearable device that masks bodily odors after periods of physical activity.

According to the patent’s hardware descriptions, the wearable would include a miniature fan that, once it detects a level of physical activity (via accelerometer), blows fragrance onto the wearer’s body.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in