Kanye West Campaign Lives on with In-Store, App-Dependent Concert Tickets
Artist plays free New York show in exchange for app downloads prior to limited edition sneaker release
A line of Yeezy fans wrapped around 610 Broadway in Manhattan this morning in anticipation of free concert tickets. Leading up the Valentine’s Day release of his limited edition sneaker collaboration with Adidas, the performer traded seats to his New York show in exchange for social currency. Available on a first-come, first-serve basis, fans that download the Confirmed App can get their hands on the golden ticket.
We announced earlier in the week that the Confirmed mobile shopping experience will give all shoppers fair access to the rapper’s newest kicks. Users simply need to create an account, geotag their New York location and enable push notifications in order to secure their $350 purchase.