KFC Concept Store Targets Working Adults in Refined Style
Australian KFC outpost designed with more 'grown up' consumers in mind
A KFC concept store is testing out a new look and menu intended to appeal to adult fans of the fried chicken brand.
The newly opened branch, in Sydney suburb Parramatta, has a warm wooden interior, with newly designed graphics and a menu that features lighter fare than the chain is know for. Similar to Chipotle – which sells itself as a healthy fast food alternative – this KFC concept offers for a personalized menu, allowing customers to create a burger, wrap or bowl, choosing their chicken and flavoring to create their own preferred meal.