Instead of throwing paper cups in the trash, coffee drinkers can now help the environment by eating branded cookie cups

To celebrate its 50th anniversary, KFC has unveiled its Scoff-ee cups– coffee cups made out of cookies, sugar paper, and heat resistant white chocolate. Set to debut in the U.K. this summer, the cups are meant to give consumers a waste-free product and a new coffee drinking experience.

The concept of edible cups is not new. In fact, Ansel Bakery in New York City and Alfred Coffee and Kitchen in Los Angeles have been serving up tasty cups for a while now. But with the colored sugar paper, KFC’s Scoff-ee cups show off the company’s logo and have the aesthetic of an actual coffee cup. It’s not only a marketing tool, it’s also a way to tell consumers that KFC is invested in creating quality products.

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