Behind the Design of Lyft’s Glowstache

Behind the Design of Lyft’s Glowstache

An inside look at how the ridesharing service matured its pink-hot brand

Kiran Umapathy
  • 24 february 2015

If you’ve been following branding news recently, you may be aware that ridesharing service Lyft refreshed its iconic and quirky icon, the pink furry mustache.

While the large mustache encouraged brand visibility and adoption in its early stages, it did not come without disadvantages.

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