Starbucks and dating site celebrate Valentine's Day with matchmaking feature

A coffee shop date can be a good way to get to know someone. Not as committing as a dinner, but a buzzing place where conversation tends to flow freely – at least that is what Starbucks is proposing with its latest collaboration with Match.com.

Over three million profiles on Match mention “coffee and conversation” as interests, which makes this collaboration a fitting one.

Now, when couples want to suggest where to meet for a first date, they can click a button that says “Meet at Starbucks” – the first branded date option on the matchmaking website. The Meet at Starbucks feature allows Match members to send an invitation to another person to meet at a nearby Starbucks, and then connects to the Starbucks store locator.

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