Smartwatch Success Might Come Down to Oldschool Feel
Névo Watch encourages smartwatch adoption with a lossless focus on style
One trend we’re really starting to notice are smartwatches taking on more minimalist or analog design approaches. Last year, we reported on the Withings Activite, a fitness tracker in the style of a wristwatch, and this year has seen the development of an eStrap that would add smartwatch technology in the wristband of an analog watch. One more model to keep an eye on is the Névo Watch.
The company bills itself as the first to combine quality Swiss timekeeping mechanisms with activity tracking and phone notifications. The aim is to encourage a healthy lifestyle without sacrificing the style and fashion that consumers crave.