Nigel Rahimpour: Marketing Needs a Major Brand Reality Check

Nigel Rahimpour: Marketing Needs a Major Brand Reality Check

Brands do not play as big a role in people’s lives as marketing managers assume

Nigel Rahimpour
  • 16 february 2015

For many years participation has been all the hype in marketing. Communications gurus praise it as the Holy Grail to customer acquisition. Countless business books talk about it. Many ad agencies have made it their core offering. The common mantras have been:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.