Campaign illustrates the benefits of fitness in our social lives and mental well-being with interactive experiences

Social media has completely transformed how we see ourselves, and how others see us. For always-on digital consumers, Instagram and Facebook have evolved into platforms for narcissism. We can reframe, filter or simply delete a photo of ourselves if we are not fully satisfied by the outcome. Consequently, the desirable image that eventuates online resembles nothing of what it looked like in its initial state. Once society started turning the camera around, selfies became an ever-present obsession with appearance and physical attractiveness.

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