Fashion retailer Selfridges throws gender roles out of the store window

For centuries, the fashion industry has been cashing out on gender roles but a radical shift on the exclusive categories of men’s and womenswear is taking hold. From St Laurent’s pioneer 1966 Le Smoking suit to S/S 2015 menswear fashion shows, the great divide is being trampled on in style. Selfridges, which was named the 2014 Luxury Retailer of the Year, is overtaking the race by creating a generous gender-free shopping space.

Three floors on Oxford Street, to be exact. Happening on March 12, the Agender project will create a first-of-its-kind experience for the Selfridges shopper.

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