Fresh from adding soundtrack feature to social app, Evan Spiegel hints at more plans to merge music and messaging in the future
Snapchat chief executive Evan Spiegel has hinted at plans to do more with music in his company’s popular messaging app, describing it as “a really interesting opportunity.”
“Music is really appealing to us right now because it has some of the same attributes that communication had when we were working on Snapchat in the beginning,” said Spiegel during an on-stage interview at the University of Southern California, reported by Daily Trojan.
Snapchat’s main features involve sharing photos and videos with friends that disappear either as soon as they’re viewed, or after 24 hours. However, the app has added several music features in recent months.