Snapchat Content Service Offers Major Lessons to News Channels
Discover service points to new direction for shareable news everywhere
Last week, mobile messaging platform Snapchat launched Discover, a video and media hub that shares stories from editorial partners including CNN, Yahoo, Vice, and ESPN. Discover represents the first media initiative for the mobile app, better known for sharing short-term videos and photos amongst friends than for distributing news.
//Post by PSFK.
To access Discover (available on the newest app update), Snapchat users must go to their “Stories” page and tap the purple dot in the upper left corner. The dot opens a new page displaying twelve media partners. Click on a partner’s logo to access videos, photos, and even long-form articles. Swipe up for more information about an article, swipe left for a new story, or swipe down to return to the Discover menu.