In Brief

SNKRS Station acts as physical representation of upcoming mobile experience for cream-of-the-crop inventory

The hype around cool new kicks doesn’t stop with the release of Kanye West’s Yeezy 750 Boost collaboration with Adidas. New York City based Nike fans have braved the winter cold for a peek into the shoe retailer’s Pop-Up Zoom City SNKRS Station located on the corner of Bowery and E. 3rd in NoHo. Leading up to the 2/12— 2/15 shop, Nike decorated the NYC street corner with a giant version of their classic shoebox and illuminated it using LED lights.

The pop-up  is a promotion for SNKRS, Nike’s newest app which will act as a one-stop shop for the highly-sought after footwear.

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