Specially Printed Beer Packaging Helps Prevent Malaria
Papua New Guinea brewery gives drinkers a chance to get their buzz on without mosquitoes buzzing around
SP Brewery is improving the beer drinking experience by attacking its fiercest competitors- mosquitoes. The 62-year-old Heineken subsidiary partnered with agency GPY&R Brisbane to develop mosquito-repelling packaging for its most popular lager.
To gain customer loyalty in the growing Papua New Guinea beer industry, SP Brewery wanted to demonstrate that it knows its customers best. Thus the “Mozzie Box” was born, a eucalyptus-treated carton that behaves like a mosquito coil. When burned, the box releases the natural insect repellant into the air and wards off the pesky bugs.