Tech is Tool for Superbowl and Athlete Optimization
As the best two teams in the NFL battle it out on the gridiron, PSFK considers the future of performance and how technology is suiting athletes
On Sunday, the Seattle Seahawks and New England Patriots faced each other at the University of Phoenix Stadium in Glendale, Arizona for Superbowl XLIX. They met for the first time since the Seahawks' upset win in 2012, and, as most of us are aware, the Patriots drew heart-wrenching revenge.
Since then, technology has only gotten better – wearable tech has become mainstream and even the most amateur runner looks for compression shorts to help his game. While sports has long suffered from illegal performance enhancers, tech has now become the ultimate tool for optimization. Here are some of the innovations that could up the ante in athlete performance.