Tech is Tool for Superbowl and Athlete Optimization

Tech is Tool for Superbowl and Athlete Optimization
technology

As the best two teams in the NFL battle it out on the gridiron, PSFK considers the future of performance and how technology is suiting athletes

Daniela Walker
  • 2 february 2015

On Sunday, the Seattle Seahawks and New England Patriots faced each other at the University of Phoenix Stadium in Glendale, Arizona for Superbowl XLIX. They met for the first time since the Seahawks’ upset win in 2012, and, as most of us are aware, the Patriots drew heart-wrenching revenge.

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