Future of Sports Fan Engagement at Superbowl XLIX and Beyond

Future of Sports Fan Engagement at Superbowl XLIX and Beyond
technology

In this Supberbowl climate, what are companies doing to capture the imagination of traditional fans, early adopters, and everyone in-between?

Plus Aziz
  • 2 february 2015

Sports fans are a highly tiered community with varying levels of interest in deepening engagement and intimacy with their team. Though Superbowl XLIX has bitten the dust (much like the Seahawks by their own hand), our researchers took a deep-dive into some of the most exciting innovations and behavioral rituals working to shape the future of sports, particularly during everyone’s favorite cultural happening: the Superbowl.

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