VR will only meet its full potential if it moves beyond gaming applications

This month, AdWeek dedicated a feature story to Oculus Rift and much of it is centered around the marketing potential for brands and how much technology companies are investing in this new creative forte: Google is expected to ship some 500K units, each costing about $45, Samsung is set to introduce a $200 headset, and Microsoft is expected to introduce a ‘hologram glasses' product built off of their promising Windows 10 software.

According to Adweek, VR hardware is forecasted to generate $66 million in revenue in 2015 and 41% of millennials are interested in trying one out.

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