Willow social app fosters dating conversation before pictures are ever shared

There's an old joke. A wife asks her husband “Would you still love me if I was ugly?” He responds “If you became ugly today, of course I'd still love you. But if you were ugly when we met, I never would have asked you out.”

This is the problem with many popular matchmaking apps and platforms like Tinder or Match.com. Users browse by photos or physical descriptions and often skip over suitable matches because they don't match the inflated, media-driven standard of beauty — or because they just don't take a good picture.

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