7 Stories You Need to Know Today
Tap into Gen C, a U.S. Park Service rebrand, and “anti-ball crushing” workout gear for men
PSFK Editors aggregate top news stories from around the web.
Where should brands turn to engage Gen C? Google recommends Youtube. “Over half a million Harlem shake videos have been uploaded to YouTube, and those videos have been seen over a billion times. Whatever the content, for Gen C creativity is made up of two parts; first, there’s the act of creating something, and second, the act of sharing it, with both parts facilitating self-expression.”
The U.S. National Park Service speaks to millennial trends; In 2016, the service plans to launch a major campaign and call on a more diverse generation to enjoy the public space (Skift)