Tap into Gen C, a U.S. Park Service rebrand, and “anti-ball crushing” workout gear for men

PSFK Editors aggregate top news stories from around the web.

Where should brands turn to engage Gen C? Google recommends Youtube. “Over half a million Harlem shake videos have been uploaded to YouTube, and those videos have been seen over a billion times. Whatever the content, for Gen C creativity is made up of two parts; first, there’s the act of creating something, and second, the act of sharing it, with both parts facilitating self-expression.”

The U.S. National Park Service speaks to millennial trends; In 2016, the service plans to launch a major campaign and call on a more diverse generation to enjoy the public space (Skift)

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