Apple Watch In-Box Charger Heralds New Packaging Era

Apple Watch In-Box Charger Heralds New Packaging Era
Design

Apple's smart packaging solution has us wondering: how can product containers convenience our lives?

Adriana Krasniansky, PSFK Labs
  • 31 march 2015

Earlier this month, in an interview with the Financial Times, Apple’s Senior Vice President of Design Jonathan Ive confirmed that luxury editions of the Apple Watch will arrive in leather boxes that will retain function as magnetic charging docks. Speaking to the added functionality of Apple packaging, Ive says:

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