Apple Watch In-Box Charger Heralds New Packaging Era

Apple Watch In-Box Charger Heralds New Packaging Era

Apple's smart packaging solution has us wondering: how can product containers convenience our lives?

Adriana Krasniansky, PSFK Labs
  • 31 march 2015

Earlier this month, in an interview with the Financial Times, Apple’s Senior Vice President of Design Jonathan Ive confirmed that luxury editions of the Apple Watch will arrive in leather boxes that will retain function as magnetic charging docks. Speaking to the added functionality of Apple packaging, Ive says:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.