Learn how to hack the world's most valuable resource, attention, with Faris and Rosie Yakob

Faris and Rosie Yakob’s A Masterclass In Attention Hacking is part of the three-day PSFK 2015 conference experience: Live, Work, Play Better. April 16–18, 2015, NYC. Get your tickets now.

Attention is the foundational idea of communication and advertising, the top of the mythical funnel. It’s the most valuable resource in the world, powering the new giants of culture (and all those blinking eyes they’re after).

But what is it? What do we actually know about it? The author of brand new book Paid Attention is offering a masterclass in

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