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Expect Your Portable Water to Come in Edible, Blob Form

Expect Your Portable Water to Come in Edible, Blob Form
Arts & Culture

Ooho! is an elegant, edible container that may change how we distribute water

Rachel Pincus
  • 30 march 2015

Eliminating plastic water bottles has been an obsession for industrial designers for ages, with large organizations like The Food and Water Watch and many universities getting on board.  Startup Skipping Rocks Lab has its own intriguing solution: an edible, flexible water “blob” container called the Ooho!

Expect Your Portable Water to Come in Edible, Blob Form

Eliminating plastic water bottles has been an obsession for industrial designers for ages, with large organizations like The Food and Water Watch and many universities getting on board. Startup Skipping Rocks Lab has its own intriguing solution: an edible, flexible water “blob” container called the Ooho!

Posted by PSFK on Wednesday, April 1, 2015

Ooho! was developed by Pierre Paslier, Guillaume Couche, and Rodrigo García González, who is a postgraduate student of the Royal College of Art and the Imperial College of London. And the experience of hydrating their creation can get animalistic. Users have the option of either biting the blob and sucking out the innards, or swallowing it whole—including the casing. The blobs resemble jellyfish but they might be the perfect alternative to handing out large numbers of water bottles at big events.

drinking ooho blob.png

Putting the burden on people to carry around their own containers has had limited success; sometimes nothing beats the convenience of buying and swigging from a container of water. Thus the Ooho! fills a unique niche that no rebranded water fountain can address.

making ooho.png

The potential for retail distribution of this product is enormous, and largely untapped. That’s where Skipping Rocks would like enterprising experts to come in: they’ve released the design for the Ooho! under a creative commons license. And it’s not just for people with industrial equipment: they call the process “CIY” for “cook it yourself,” and it uses an existing culinary technique known as “spherification.” Alternating baths of calcium chloride and algae, as well as plastic molds, help the blobs conform to a round shape.

The most pressing problem a business-minded collaborator would have to address is the fragility of the blobs, despite their double-walled nature. Unlike their natural inspirations, such as egg yolks, they need to be transportable under difficult conditions, and perhaps resealable as well.

ooho blob.jpg

As if investors and innovators need more convincing, Ooho! was also the winner of the 2014 Lexus Design Award and nominated for 2015’s “Design to Improve Life” competition. Check out how to make a blob yourself here.

Skipping Rocks Lab

+2014 Lexus Design Award
+Automotive
+culture
+Culture
+Design
+Europe
+fashion / apparel
+Luxury
+Ooho
+retail
+Skipping Rocks Lab
+technology
+The Food and Water Watch
+UK
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