The rise of accessible programming, particularly on mobile devices, is opening the door for more personalized commerce
As our lives become more device-centric, just getting through the day requires a higher level of technological fluency than in years past. Thankfully, intuitive digital interfaces are on the rise, allowing people to easily program virtual interactions into the physical world using simple “recipes.”
The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our Slideshare page.