Converse Lets You Explore Famous Sneakers in Virtual Reality
‘In Their Chucks’ gives a 360-degree view of celebrities and their kicks
You and American pop artist Ron English may not have a lot in common, except that you both wear Chucks.
Converse, the American shoe brand and creator of the iconic Chuck Taylors, thinks that your shared shoe-wearing habits are a pretty strong connection. In an effort to create an inclusive community around its products, Converse has created a virtual reality experience that shares the everyday surroundings—and footwear—of notable Chuck Taylor wearers.
The brand has launched Converse in Their Chucks, a virtual reality app that shares interactive stories about celebrities such as actress Joanna DeLane, musician King Tuff, journalist Thomas Midlane, and artist Ron English.