Howard Sullivan: Expect Your Future Food Entertainment Agenda to be Experiential
Creative Director of YourStudio presents a sprinkling of innovative ways in which we are ingesting experience
In the 90s, food was deconstructed. In the noughties, food became gastronomic and experimental (cue Heston eating food with headphones playing sounds from the sea).
We’re now part of a really exciting generation where food is becoming fully immersive and experiential. I was inspired by Sean Rogg’s The Waldorf Project to check out what the latest food experiences were and where our culinary adventures may take us in the future.
The more we can understand the interconnection between the five senses, the more we can affect them – Sean Rogg, The Waldorf Project