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Feminist Beer Aims to Spark Conversation on Ad Sexism

Feminist Beer Aims to Spark Conversation on Ad Sexism
Advertising

Cerveja Feminista brings an equal playing field to the bar

Kiran Umapathy
  • 13 march 2015

Fed up with sexism in advertising, a team of creatives in Brazil has launched a feminist beer.

Cerveja Feminista is designed to be a conversation starter to get people talking about the prevalent sexism in advertising. The campaign takes aim at the beer industry because it’s long been stuck in a pattern of showing women objectified and harassed by men, leading to the message that drinking the right kind of beer will get you the girl.

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