Feminist Beer Aims to Spark Conversation on Ad Sexism

Feminist Beer Aims to Spark Conversation on Ad Sexism

Cerveja Feminista brings an equal playing field to the bar

Kiran Umapathy
  • 13 march 2015

Fed up with sexism in advertising, a team of creatives in Brazil has launched a feminist beer.

Cerveja Feminista is designed to be a conversation starter to get people talking about the prevalent sexism in advertising. The campaign takes aim at the beer industry because it’s long been stuck in a pattern of showing women objectified and harassed by men, leading to the message that drinking the right kind of beer will get you the girl.

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