FutureCast: Creating Snackable Content Millennials Can’t Ignore
Millennials are the heaviest consumers of video content—so, feed them right
We all know that millennial consumers create and curate content at an unprecedented rate. While traditional print media is certainly not useless, it’s far less useful than the automatic millennial attention grabber that is video.
Thanks to social media outlets like Vine, Instagram, SnapChat and of course, Youtube, these native digital users have latched onto video as their preferred form of content and nothing else comes close. As marketers, we need to be willing to dive head first into a robust video content strategy in order to grasp the attention of Gen Y. Here are a few things to keep in mind when thinking about video content and engaging Millennials.