We sat down with Greg Hong of Reserve to talk about how to deliver seamless mobile experiences

Greg Hong is the CEO and cofounder of Reserve, a mobile service that is looking to disrupt the restaurant dining game. The app not only lets customers reserve a table from a curated list of partner establishments, but also allows diners to place a bid on their reservations, offering to pay an above-market rate in order to ensure booking. After the meal is done, diners can pay their check through the Reserve app, meaning they could enjoy an entire meal from appetizers to dessert without ever having to pull out their wallet.

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