Howard Saunders: Making a Knife to Last a Lifetime

Howard Saunders: Making a Knife to Last a Lifetime

A retail rockstar reflects on the reverential powers a knife and a master knifemaker possess

Howard Saunders, 22&5
  • 27 march 2015

Do you want a knife? Yes, I’m talking to you. Would you like a knife?

It might sound like an odd question but it’s one I’ve been testing on my audiences for a couple of years now as it’s a really simple example as to how brands can make their products more desirable.

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