Customers shape their shopper experiences (whether they know it or not), as evidenced by PSFK and EVRYTHNG’s shortlist of retail insight strategies
Retailers are looking past your beat-up sneakers and pajama pants to analyze the way you interact with their products, displays, and employees in-store. Today’s most innovative retailers are effectively instrumenting shoppers using different physical and digital technologies to track movements, behaviors and preferences. They are using data collected from connected kiosks, beacons, Wi-Fi networks and increasingly products themselves to optimize operational decisions. This includes everything from merchandising mix and pricing to store layout. Retailers can then translate those insights into shopping experiences tailored to your individual wants and needs.