Merchants are taking a new look at user identification and developing seamless ways of authentication

Following a number of highly public data breaches and hacking scandals that have affected companies from the healthcare, finance, entertainment, and retail industries, personal information security is a growing concern for consumers. Yet despite these fears, people’s efforts to keep themselves safe haven’t really changed—not because it’s not important to them, but because it’s just too hard.

The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our SlideShare page.

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