Personally curated shopping experiences are helping unlock the power of mobile commerce

Whether you love it or hate it, shopping is a commitment. Even when you have a good idea of what you’re looking for, the process can involve time-consuming research and multiple store visits as you sort through the available choices to find the product that’s right for you. When that same experience gets translated to a mobile device, it can become even more of a chore.

The Mobile Commerce Playbook is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site, and don’t forget to download the full Mobile Commerce Playbook on our Slideshare page.

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