Animated GIFs Take Over Subway Ads

Animated GIFs Take Over Subway Ads
Advertising

An augmented reality app uses GIFs to reclaim subway space

Rachel Pincus
  • 6 march 2015

Last year, the adbusting organization Re+Public released an app called NO AD, which used augmented reality to help ad-beleagured New Yorkers imagine their subway system without constant visual signs of sponsorship. But if the original artwork focused more on explicitly anti-commercial messages, they also needed to be complemented by something with a bit more razzle-dazzle, especially as information displays in the subway system have made animated advertisements more common. Now NO AD has stepped up their game by curating art GIFs to replace over 200 recognized subway ads.

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