Love Has No Labels exhibit uses unconventional imagery to expose and address prejudice

Activist art campaign Love Has No Labels has found a memorable way to call attention to unintentional bias through a combination of  live show and educational website.

In the show, couples are taken behind a screen where they are encouraged to hug, hold hands, dance or otherwise behave like a couple. On the front of the screen, facing the audience, is an x-ray image of their skeletons as they interact.

After a time behind the screen, the couple is brought out and presented to the crowd. What one observer might have assumed was a man and a woman could actually turn out to be two men. What another observer assumed to be a same-race couple might turn out to be a man and woman of different ethnicities.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in