Smart Car Company Democratizes Product Unveiling with Meerkat

Smart Car Company Democratizes Product Unveiling with Meerkat
technology

smart USA will harness the new medium to offer fans exclusive behind-the-scenes footage

Simone Spilka
  • 30 march 2015

Ephemeral video app Meerkat, the service that launched on February 27, lets viewers tune into live-streams from around the world at the click of a button. Using the service, anyone can access a broadcast as quickly as they can tap their touchscreen. In just two months, it’s taken over Twitter streams and opened up an entirely new world of touch points between brands and consumers.

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