Smart Car Company Democratizes Product Unveiling with Meerkat

Smart Car Company Democratizes Product Unveiling with Meerkat

smart USA will harness the new medium to offer fans exclusive behind-the-scenes footage

Simone Spilka
  • 30 march 2015

Ephemeral video app Meerkat, the service that launched on February 27, lets viewers tune into live-streams from around the world at the click of a button. Using the service, anyone can access a broadcast as quickly as they can tap their touchscreen. In just two months, it’s taken over Twitter streams and opened up an entirely new world of touch points between brands and consumers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.