PSFK, with its partner Group Delphi, scoured SXSW 2015 for the best activations

PSFK and Group Delphi hit the ground running to scout the best experiential marketing activations at SXSW Interactive this year. From pop-ups to immersive experiences to guerilla marketing. From the wacky to the whatever to the clever. From St. Bernard dogs touting self-phone chargers to a BBQ sauce science lab to virtual reality simulators.

Here is the first part of our three-part series, featuring two activation hits this year from media companies Fast Company and Mashable.

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