Turn your phone into a map, radio, and social network of Austin

South by Southwest, Austin’s annual palooza of music, film and interactive technology, opens today to welcome an expected 100,000 attendees. How will you navigate the throng of installations, exhibitions, concerts, and parties? Check out these three apps, tailored specifically for SXSW, to help you take advantage of Austin this week.

SXSW’s Official App: Now with iBeacon Technology

South by Southwest and mobile event platform Eventbase have teamed up to offer SXSW GO, the festival’s official calendar, map, and social networking app. This year’s app incorporates iBeacon technology to better contextualize user experience; over 1,000 beacons around the city notify attendees when they approach an event, restaurant, or bar of interest.

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