Tom Le Bree: An Apple Watch Face Can Impact Your Life Expectancy

Tom Le Bree: An Apple Watch Face Can Impact Your Life Expectancy

rehabstudio's strategy partner on how the right, and perhaps unexpected, user experience can better our tomorrows

Tom Le Bree, rehabstudio
  • 25 march 2015

Have you ever been struck by an idea that was so well articulated, you were left wondering why you had never thought about things in that way before?

I remember seeing a poster by advertising agency Wieden + Kennedy a few years ago. The poster was for Nike and it read “yesterday you said tomorrow.” At that moment, I was struck by the most emotive articulation of procrastination I have ever had.

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