Tom Le Bree: An Apple Watch Face Can Impact Your Life Expectancy
rehabstudio's strategy partner on how the right, and perhaps unexpected, user experience can better our tomorrows
Have you ever been struck by an idea that was so well articulated, you were left wondering why you had never thought about things in that way before?
I remember seeing a poster by advertising agency Wieden + Kennedy a few years ago. The poster was for Nike and it read “yesterday you said tomorrow.” At that moment, I was struck by the most emotive articulation of procrastination I have ever had.
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