rehabstudio's strategy partner on how the right, and perhaps unexpected, user experience can better our tomorrows

Have you ever been struck by an idea that was so well articulated, you were left wondering why you had never thought about things in that way before?

I remember seeing a poster by advertising agency Wieden + Kennedy a few years ago. The poster was for Nike and it read “yesterday you said tomorrow.” At that moment, I was struck by the most emotive articulation of procrastination I have ever had.

Today, this poster popped back in to my mind. But this time, it didn’t help me probe my own procrastination, it struck me as a neat definition of the difference between digital advertising and traditional advertising.

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