Amazon subsidiary streamed 56m minutes of poker to its 100m monthly viewers in January, setting its sights on gambling market

Live streams of people playing games – from League of Legends and StarCraft II to chaotic crowdsourced play-throughs of old Pokemon games – brought Twitch tens of millions of online viewers and a $1bn acquisition by Amazon.

Now the site is turning its attention to gambling, with live streams of online poker matches. Twitch tells the Wall Street Journal that its move into poker began in November, with some channels already drawing seven-figure audiences.

The report claimed that Twitch streamed 56m minutes of poker in January 2015, although it notes that this is less than 1% of the overall video streamed on the site.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in