Mall Leverages Augmented Reality for Spring Campaign

Mall Leverages Augmented Reality for Spring Campaign

The Future Fashion Project dimensionalizes spring/summer fashion trends for shoppers through tech and social media

Macala Wright
  • 20 march 2015

In order to let shoppers experience spring and summer fashion trends in news ways, Westfield created Future Fashion, a project that leverages virtual reality, social media, content, user-generated curation and digital avatars in order to get them to shop in-store. The installation will go live on March 27 at Westfield London, travel throughout April to Shepherd’s Bush, and then move to Westfield Stratford City.

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