In Brief

Money talks in New York City and luxury automakers are listening with sub-$200k sports car and a Ford Focus with drift mode

The 2015 New York International Auto Show featured around 60 new vehicle introductions and premiers. But this year, a particular emphasis was on premium-level sedans with seemingly every manufacturer showing either a concept or forthcoming production model.

The announcement in late 2014 of Cadillac relocating their management and marketing staff to an office in SoHo is one sign that NYC might become a new focal point for the luxury car market. Lexus is still on track to open a branch of their Intersect hybrid showroom near the Highline. And Lincoln is taking over a penthouse near Union Square for some upcoming news about their Black Label ownership program. Manhattan’s aura of wealth and prestige is an obvious complimentary backdrop to show off top of the line avenue cruisers.

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