The world's billboard central is about to get a dose of 3D advertising via TriLite Technologies

In Time Square, where billboards are constantly fighting for a slice of attention, an added dimension will be a valuable weapon. Display developers TriLite Technologies is about to implement outdoor autostereoscopic displays, or 3D displays, that work sans glasses.

This means that soon, you’ll be able to see flying logos and products above the busy intersection.

TriLite has built a 3D screen works when the viewer is 10 to 70 meters away, making it perfect for billboard use. By also using high-powered lasers instead of the usual LED pixels, the screen is visible and readable even under intense sunlight.

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