Absolut's digital experiment is an Andy Warhol-inspired mobile game that encourages players to solve disappearance of young girl

Absolut has issued an invitation to U.K. mobile gamers to play Silverpoint, a new mobile iPhone app. At the heart of the iPhone game is a mystery: the disappearance of Chloe. The only way to unlock Chloe's story and find her is to play the game. The more you play, the more you discover, edging ever closer to the truth.

As players proceed through the casual ‘match three’ style game, they earn stars which opens up the mystery story about a woman named Chloe who has vanished. Only the players can find out what happened to her. But as they delve deeper into her story, and into the game, they will discover all is not quite as it seems.

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